Do you really know what is being said about your business, company or brand?
Are your competitors saying things about your business to try to tarnish your good reputation?
Maybe one of your customers are not happy and instead of contacting you directly they are discussing their complaints to others through social media.
There is no point at all working very hard to build up a good reputation if you are not monitoring what is being said about your business.
Get to know what is being said about your business as it happens. This way at least you have a chance to defend yourself and put your own point of view accross.
We cannot make people stop writing bad things about your business but what we can do is provide you with the tool so you are able to monitor it.
The power of Google strikes again.
Setup Google Alerts for your business. Google will then send you each day (or as it happens if required) an email detailing anything new that is being said about your company. Before you do the below make sure that you are signed into your Google account, if you do not have a Google account just create one.
1. Click http://www.google.com/alerts
2. Complete the form:
Search term: (type your business name here)
Type: Comprehensive
How often: once a day
Email length: up to 50 results
Deliver to: (select your email address)
What types of things will I receive alerts for?
- Websites
- News articles
- Blogs
- Video
- Groups
No matter if any comments have been posted on twitter, a forum or on a website if the comments are about your company you will be notified about it.
FACT: Your potential customers will research your business / company before buying from you or taking on your service so it is vital that they do not find anything that could make them walk away and never return.
Your reputation is the key to your business success so keep it positive.
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